Experience
Lo que estamos desarrollando con Cafecitos con Don Germán no es simplemente una marca, es una visión ambiciosa que busca posicionar el café de nuestros cultivadores en un nuevo nivel cultural y global. Y eso solo es posible gracias al talento y esfuerzo de nuestro equipo.
While Don Germán represents the vision, the team brings it to life. Together, they transform coffee into culture.
Don Germán stands at the center. But behind him is a new generation creators, strategists, and cultural thinkers shaping how our coffee is seen in the world. This is not support. This is execution.
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Don Germán is not a brand. He is a presence. Born in Colombia, shaped by experience, and driven by vision, he represents a new way of understanding coffee. Not as a product but as identity.
En las últimas semanas hemos logrado avances muy importantes. A través del trabajo conjunto, las revisiones constantes y las mejoras que han propuesto, hoy contamos con un documento mucho más sólido, claro y alineado con la visión que queremos proyectar. Este material refleja no solo una idea, sino una estructura real, estratégica y lista para ser presentada ante aliados, caficultores y actores clave de la industria.
Marcus Harris
Legal Counsel
Provides legal structure and protection across all operations.Oversees contracts, agreements, and compliance in both domestic and international markets.
Drafts and reviews:
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Brand representation agreements
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Distribution and partnership contracts
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Event and activation permits
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Intellectual property and brand usage rights
Ensures that every collaboration is clear, protected, and aligned with long-term vision.
Builds the legal foundation behind a global present
Brian Chung
Content Director
Content Director
Defines the narrative behind Don Germán.Oversees visual identity, storytelling, and tone.
Ensures that everything feels intentional and premium.
Ashley Amerson
Social Media Strategist
Leads platforms such as Instagram, TikTok, and YouTube.
Identifies trends, audience behavior, and growth opportunities.
Turns presence into audience.
Kelly Parker
Copywriter / Storyteller
Creates iconic phrases and powerful short-form narratives.
The voice behind lines like:
“This is not coffee. It’s presence.”
Camilla Jones
Brand Partnerships Manager
Builds relationships with:
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Major events (such as the Acura Grand Prix of Long Beach)
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Venues
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Strategic brand partners
Opens the right doors — in the right places.
Brad Grecco
Visual Content Creator
Produces video and photography.
Documents events from stadiums and racetracks to rooftops and urban spaces.
This is where the “cinema of Don Germán” begins.
Robert Garcia
Performance & Ads Manager