Don Germán (Germán Ángel)
Colombian-born. American-made. Connecting coffee cultures worldwide
Don Germán is the founder and driving force behind the Don Germán Network and the host of Cafecitos con Don Germán TV. Originally from Colombia and with more than 25 years of experience in public television, he has dedicated his career to connecting people through stories, culture, and community.
His vision for Don Germán was born during a visit to Willow Springs International Raceway in California, where he and motorsports enthusiast Chesman began exploring new ways to introduce coffee into unique environments beyond traditional cafés. What started as a conversation at a racetrack evolved into a bold mission: to position coffee as a cultural experience and create new opportunities for coffee producers, entrepreneurs, and brands.
Today, Don Germán serves as a bridge between coffee origins and global audiences, connecting growers, producers, distributors, business leaders, and coffee enthusiasts through media, storytelling, events, and strategic partnerships.
Through television, digital media, roadshows, motorsports events, stadium activations, and community engagement, he is helping redefine how coffee is experienced, promoted, and celebrated throughout the United States.
Key Responsibilities:
• Lead the vision and strategic direction of the Don Germán Network.
• Host Cafecitos con Don Germán TV.
• Build relationships with coffee producers, distributors, and industry leaders.
• Promote coffee culture through media, events, and storytelling.
• Develop partnerships across the coffee, hospitality, sports, and entertainment industries.
• Advocate for coffee growers and entrepreneurs seeking greater visibility in the U.S. market.
• Inspire audiences through authentic conversations and cultural experiences.
Mission:
To connect coffee, culture, and entrepreneurship while creating opportunities that bring coffee stories from their origin to the global stage.
Chesman Moncada
Director of Latin American Relations
Chesman Moncada leads the development of strategic relationships throughout Central and South America, serving as a key bridge between coffee-producing regions and the opportunities created through the Don Germán Network in the United States.
With a deep understanding of Latin American culture, business relationships, and international networking, Chesman works closely with coffee growers, producers, exporters, entrepreneurs, industry organizations, and community leaders to strengthen connections and create new opportunities for collaboration and growth.
His role is instrumental in identifying exceptional coffee brands, promoting cultural exchange, and expanding the reach of the Don Germán Network across Latin America’s most important coffee-producing regions.
Key Responsibilities:
• Develop and maintain relationships with coffee growers, producers, cooperatives, and exporters throughout Central and South America.
• Identify strategic partnership opportunities within the coffee industry.
• Build connections with entrepreneurs, business leaders, and industry organizations.
• Facilitate communication between Latin American coffee producers and U.S. market opportunities.
• Support international outreach and partnership development initiatives.
• Represent the Don Germán Network at industry events, trade shows, and networking opportunities.
• Help identify emerging coffee brands and producers seeking greater visibility.
• Promote cultural and business exchanges between Latin America and the United States.
• Assist in developing educational, media, and storytelling initiatives that highlight coffee origins and traditions.
• Strengthen the Don Germán Network’s presence throughout coffee-producing countries.
Mission:
To connect the people, traditions, and businesses behind Latin America’s coffee heritage with new opportunities, audiences, and markets around the world.
David Griffith
Legal Counsel
David Griffith serves as Legal Counsel for the Don Germán Network, providing strategic legal guidance and support across business operations, partnerships, media initiatives, and brand development.
He helps ensure that the organization operates with integrity, compliance, and a strong legal foundation while supporting the growth of relationships throughout the coffee, media, entertainment, and business communities.
David works closely with leadership and partners to protect the interests of the Don Germán Network and help create sustainable opportunities for long-term growth.
Key Responsibilities:
• Provide legal advice on business operations and strategic initiatives.
• Review, negotiate, and draft contracts, agreements, and partnership documents.
• Support sponsorship, licensing, and media-related transactions.
• Advise on intellectual property, trademarks, branding, and content protection.
• Ensure compliance with applicable laws and regulatory requirements.
• Assist with risk management and corporate governance matters.
• Support business development and partnership negotiations.
• Provide legal guidance for television, digital media, and event-related activities.
• Help protect the interests of the Don Germán Network, its partners, and affiliated brands.
• Contribute to the development of a strong legal framework for future growth and expansion.
Mission:
To provide trusted legal guidance that protects, strengthens, and supports the long-term success of the Don Germán Network and its partners.
Andrew Newberg
Television Producer
Andrew Newberg serves as Television Producer for Cafecitos con Don Germán TV, overseeing the planning, coordination, and production of television content that brings coffee culture, entrepreneurship, and community stories to life.
With a strong focus on quality storytelling and audience engagement, Andrew helps guide each episode from concept to broadcast, ensuring that every production reflects the vision and mission of the Don Germán Network.
Working closely with hosts, guests, production crews, editors, and creative teams, he plays a key role in delivering compelling television experiences that educate, inspire, and connect audiences.
Key Responsibilities:
• Oversee television production from pre-production through final delivery.
• Coordinate episode planning, scheduling, and production logistics.
• Collaborate with directors, editors, writers, and technical crews.
• Manage guest interviews and segment development.
• Ensure production quality, consistency, and broadcast standards.
• Support creative storytelling and content development.
• Coordinate studio, location, and event productions.
• Help integrate television content with digital and social media platforms.
• Develop production workflows that maximize efficiency and audience impact.
• Contribute to the growth and expansion of Cafecitos con Don Germán TV and future media initiatives.
Mission:
To create engaging television experiences that connect people through coffee, culture, entrepreneurship, and authentic storytelling.
Carlos Maleville
AI Workflow & Agentic Integrator
Carlos Maleville leads the integration of artificial intelligence, automation systems, and intelligent workflows across the Don Germán Network.
His role focuses on leveraging emerging technologies to improve efficiency, streamline operations, enhance content creation, and support the growth of coffee brands, media initiatives, and strategic partnerships.
By combining AI-powered tools, automation platforms, and data-driven processes, Carlos helps transform innovative ideas into scalable systems that support the organization’s mission of connecting coffee, culture, and entrepreneurship.
Key Responsibilities:
• Design and implement AI-powered workflows across the organization.
• Develop intelligent systems that automate repetitive tasks and improve productivity.
• Integrate AI tools for content creation, research, translation, and audience engagement.
• Support marketing, branding, and business development initiatives through automation.
• Create scalable processes for partner onboarding and relationship management.
• Develop AI-driven solutions for social media, digital publishing, and content distribution.
• Improve operational efficiency through workflow optimization and systems integration.
• Identify emerging technologies that can create value for the Don Germán Network and its partners.
• Collaborate with creative, marketing, production, and business development teams.
• Help coffee brands leverage technology to expand visibility and reach new markets.
Mission:
To harness the power of artificial intelligence and automation to create smarter systems, stronger connections, and greater opportunities for coffee brands, entrepreneurs, and communities.
Camilla Jones
Brand Partnerships Manager
Camilla Jones leads the development and management of strategic brand partnerships for the Don Germán Network.
She works closely with coffee producers, distributors, sponsors, corporate partners, and community organizations to create meaningful collaborations that expand visibility, strengthen brand identity, and generate new business opportunities.
Through relationship building, strategic planning, and partnership development, Camilla helps connect our partners with audiences, events, media exposure, and experiential marketing opportunities across the United States.
Key Responsibilities:
• Develop and manage strategic brand partnerships.
• Identify sponsorship and collaboration opportunities.
• Build relationships with coffee producers, distributors, and industry leaders.
• Coordinate partner activations, promotions, and special events.
• Support brand positioning and market expansion initiatives.
• Facilitate networking opportunities within the Don Germán ecosystem.
• Collaborate with the marketing and media teams to maximize partner visibility.
• Help create long-term value for participating brands through innovative partnerships.
Mission:
Connecting great brands with meaningful opportunities, audiences, and experiences.
Rita Nicolae
Content Director
Rita Nicolae serves as the Content Director for the Don Germán Network, leading the creative vision, storytelling strategy, and content development across television, digital media, social platforms, and brand partnerships.
He oversees the creation of compelling content that showcases coffee culture, entrepreneurship, community impact, and the stories behind the people who make the coffee industry thrive. By combining strategic thinking with creative storytelling, Brian ensures that every piece of content reflects the mission, values, and identity of the Don Germán brand.
Working closely with producers, writers, photographers, videographers, marketing specialists, and partner organizations, Brian helps shape the narratives that connect audiences with coffee experiences from around the world.
Key Responsibilities:
• Lead the overall content strategy for the Don Germán Network.
• Develop storytelling frameworks that support television, digital, and social media initiatives.
• Oversee content creation across multiple platforms and formats.
• Ensure consistency in brand messaging, voice, and editorial direction.
• Collaborate with creative teams to produce engaging and impactful content.
• Guide the development of interviews, documentaries, television segments, articles, and special features.
• Create content strategies that support coffee producers, entrepreneurs, and partner brands.
• Manage editorial calendars and long-term content planning.
• Identify emerging trends and opportunities within coffee, media, culture, and entrepreneurship.
• Ensure all content aligns with the organization’s mission, audience, and growth objectives.
Mission:
To create meaningful stories that educate, inspire, and connect people through coffee, culture, entrepreneurship, and authentic human experiences.
Ricardo Long
Director of Motorsports & Automotive Events Relations
Ricardo leads our strategic relationships within the motorsports and automotive events industry, creating opportunities to connect coffee culture with some of the most passionate communities in the United States.
With extensive experience in the automotive world and a strong network of industry professionals, Ricardo helps position Don Germán and our coffee partners at racetracks, car shows, automotive festivals, racing events, and exclusive gatherings where business, lifestyle, and culture intersect.
His role focuses on building partnerships, identifying sponsorship opportunities, coordinating event activations, and introducing premium coffee experiences into environments where meaningful conversations and business relationships are formed.
Key Responsibilities:
• Develop relationships with racetracks, automotive organizations, and event promoters.
• Identify opportunities for coffee activations at motorsports and automotive events.
• Connect coffee brands with new audiences through experiential marketing.
• Coordinate strategic partnerships within the automotive lifestyle community.
• Expand the presence of Don Germán and participating coffee brands through motorsports culture.
• Create unique networking opportunities where coffee, business, and automotive passion come together.
“Where motorsports meet coffee culture.”
Kelly Parker
Copywriter & Storyteller
Kelly Parker is responsible for crafting the voice, stories, and messaging that bring the Don Germán vision to life.
Through compelling storytelling and strategic content development, she transforms ideas, experiences, and coffee origins into engaging narratives that connect with audiences, partners, and communities.
Kelly helps communicate the mission of Don Germán by highlighting the people, cultures, traditions, and entrepreneurial journeys behind every cup of coffee.
Key Responsibilities:
• Write and develop content for websites, articles, blogs, and marketing campaigns.
• Create compelling stories that showcase coffee producers, entrepreneurs, and industry leaders.
• Develop brand messaging and communication strategies.
• Support television, podcast, and social media content development.
• Write interviews, press releases, newsletters, and promotional materials.
• Ensure consistency of the Don Germán brand voice across all platforms.
• Transform complex industry topics into engaging and accessible content.
• Help build emotional connections between audiences and coffee culture.
Mission:
To tell authentic stories that inspire, educate, and connect people through the universal language of coffee.
Robert Garcia
Performance & Ads Manager
Robert Garcia leads the digital advertising and performance marketing efforts for the Don Germán Network, helping coffee brands, partners, and media initiatives reach the right audiences through data-driven marketing strategies.
His role focuses on maximizing visibility, audience growth, lead generation, and brand awareness through targeted advertising campaigns across digital platforms. By combining analytics, consumer insights, and creative optimization, Robert helps transform marketing investments into measurable results.
Working closely with content creators, marketing specialists, and partner brands, he develops campaigns that increase engagement, drive traffic, and create meaningful connections between coffee culture and consumers.
Key Responsibilities:
• Develop and manage digital advertising campaigns across multiple platforms.
• Create audience targeting strategies based on demographics, interests, and consumer behavior.
• Optimize advertising performance to maximize return on investment (ROI).
• Support the promotion of television programs, events, interviews, and partner initiatives.
• Analyze campaign data and generate performance reports.
• Manage paid media campaigns across social media, search engines, and digital networks.
• Collaborate with creative teams to develop high-performing advertising content.
• Monitor industry trends and identify new growth opportunities.
• Support coffee brands in expanding their visibility and market reach.
• Drive audience growth for the Don Germán Network, Cafecitos con Don Germán TV, and affiliated projects.
Mission:
To connect brands with the right audiences through intelligent marketing strategies, measurable results, and continuous innovation.
Ashley Amerson
Social Media Strategist
Ashley Amerson leads the social media strategy and audience engagement initiatives for the Don Germán Network, helping expand our digital presence and build meaningful connections with coffee lovers, entrepreneurs, industry professionals, and communities around the world.
Through strategic planning, content development, trend analysis, and community management, Ashley ensures that the stories, experiences, and partnerships behind Don Germán reach the right audiences across today’s most influential social platforms.
Her work helps transform coffee culture into engaging digital conversations while supporting the growth of our television programs, partner brands, events, and media initiatives.
Key Responsibilities:
• Develop and execute social media strategies across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Create content calendars that align with brand goals and marketing campaigns.
• Increase audience engagement, community growth, and brand awareness.
• Promote television episodes, interviews, events, and special projects.
• Monitor social media trends and identify opportunities for audience expansion.
• Collaborate with content creators, photographers, videographers, and marketing teams.
• Manage social media publishing schedules and campaign execution.
• Analyze performance metrics and optimize content strategies.
• Support partner brands by increasing visibility through digital storytelling.
• Help position Don Germán as a leading voice in coffee culture, entrepreneurship, and community engagement.
Mission:
To create authentic digital experiences that connect people through coffee, culture, storytelling, and meaningful conversations.
Brian Chung
Coffee Brand Promoter & Community Ambassador
Juan is responsible for promoting Don Germán Network and creating meaningful connections with customers, businesses, and communities.
Through product presentations, community engagement, and relationship building efforts, he introduces people to the quality, heritage, and mission behind Don Germán. Brian serves as a brand ambassador, helping expand awareness and strengthen the company’s presence in local markets, events, and business networks.
He plays a key role in communicating the values of Don Germán by sharing the stories, traditions, and entrepreneurial spirit that inspire every cup of coffee.
Key Responsibilities:
• Promote Don Germán Network products at events, festivals, markets, and community gatherings.
• Introduce potential customers, retailers, and business partners to the brand and its offerings.
• Build and maintain positive relationships with customers and community organizations.
• Represent the company professionally at public appearances and promotional activities.
• Distribute product information, samples, and marketing materials.
• Assist in identifying new sales opportunities and partnership prospects.
• Gather customer feedback and market insights to support business growth.
• Support brand awareness initiatives through networking and community outreach.
• Help communicate the story, values, and mission of Don Germán Network.
Mission:
To expand awareness of Don Germán Network by building authentic relationships, promoting exceptional coffee experiences, and connecting people with the culture, heritage, and passion behind every cup.
Brad Grecco
Visual Content Creator
Brad Grecco is the creative force behind the visual storytelling of the Don Germán Network. Through photography, cinematography, and digital media production, he captures the people, places, and experiences that bring our stories to life.
From stadiums and racetracks to rooftop gatherings, coffee farms, television studios, and urban destinations, Brad documents the journey of Don Germán and our partners through compelling visual content that inspires audiences and strengthens brand identity.
His work transforms everyday moments into cinematic experiences, helping audiences connect with the culture, passion, and people behind every cup of coffee.
Key Responsibilities:
• Produce and edit professional photography and video content.
• Capture television productions, interviews, events, and behind-the-scenes footage.
• Document activations at stadiums, racetracks, festivals, and community events.
• Create cinematic storytelling content for social media, websites, television, and marketing campaigns.
• Develop visual concepts that support brand growth and audience engagement.
• Collaborate with producers, content creators, and marketing teams to maintain visual consistency.
• Produce promotional videos, documentaries, partner spotlights, and event recaps.
• Showcase coffee culture through authentic and impactful visual storytelling.
• Help build the visual identity of the Don Germán Network and its partner brands.
Mission:
To capture moments, tell stories, and create visual experiences that connect audiences with coffee, culture, and community.
Tagline:
This is where the cinema of Don Germán begins. 🎥☕🌎
Special Focus:
Whether documenting a coffee conversation at a racetrack, an interview in a television studio, a networking event at a stadium, or a sunrise on a coffee farm, Brad’s work transforms real-life experiences into powerful visual stories that resonate with audiences everywhere.
Miguel Caro
Director of Coffee Relations – Quindío, Colombia
Miguel Caro serves as Director of Coffee Relations for the Quindío region of Colombia, one of the world’s most recognized coffee-producing areas. Based in the heart of Colombia’s Coffee Cultural Landscape, Miguel plays a vital role in building relationships with coffee growers, producers, cooperatives, exporters, and industry suppliers.
As the Don Germán Network’s representative in Colombia, he helps identify exceptional coffees, establish strategic partnerships, and connect producers with promotional, branding, and market development opportunities in the United States.
Miguel serves as a bridge between coffee origins and international audiences, ensuring that the stories, traditions, and quality behind Colombian coffee are effectively represented through our television programs, media platforms, and business network.
Key Responsibilities:
• Develop and maintain relationships with coffee growers, producers, cooperatives, and exporters throughout Quindío and Colombia’s coffee region.
• Identify high-quality coffee brands and producers seeking visibility in the U.S. market.
• Facilitate communication between Colombian coffee professionals and the Don Germán Network.
• Support coffee producers with branding, storytelling, and promotional opportunities.
• Coordinate interviews, farm visits, and featured stories for Cafecitos con Don Germán TV.
• Identify emerging coffee brands and specialty coffee producers for strategic partnerships.
• Assist in connecting producers with distributors, importers, and business opportunities in the United States.
• Promote the heritage, culture, and traditions of Colombian coffee through media and community engagement.
• Strengthen relationships with industry organizations, associations, and regional coffee leaders.
• Serve as an ambassador for the Don Germán Network throughout Colombia’s coffee-producing communities.
Mission:
To connect the coffee growers and producers of Colombia with new audiences, opportunities, and markets while preserving and promoting the rich heritage of Colombian coffee culture.
Tagline:
Connecting the coffee farms of Colombia with opportunities across the United States. ☕🌎
Special Focus:
From the mountains of Quindío to consumers and businesses throughout America, Miguel helps ensure that the people behind every coffee harvest have a platform to share their story, showcase their products, and expand their reach beyond borders.